Haier and Magic Appliance Center Unveil New Showroom at Magic Mall Urdaneta.

Haier Philippines, in partnership with Magic Appliance Center, proudly launched the grand opening of its new Haier Showroom at Magic Mall Urdaneta. The event marked a significant milestone in bringing world-class innovation and smarter home solutions closer to Filipino households.

The launch showcased Haier’s innovative lineup of home appliances, including the Haier Multi-Door Inverter Refrigerators, Front Load Washing Machines, Televisions, Air Conditioners, and Gas Ranges. The showroom is designed to provide a hands-on experience for customers, highlighting Haier’s commitment to intelligent living through innovation — perfectly captured in its tagline: #MoreCreationMorePossibilities.

Guests were welcomed with a grand presentation of Haier’s most innovative appliances, led by the product managers who detailed the features and benefits of each product. A live Q&A session gave attendees the opportunity to directly interact with Haier experts and gain insights on how these appliances can elevate their lifestyle.

To bring the excitement beyond the showroom floor, Haier and Magic Appliance Center conducted a livestream of the event, allowing online viewers to witness the celebration and innovation in real-time. Registered guests also had the chance to win exclusive raffle prizes, adding more thrill to the event.

The new Haier Showroom serves as a dynamic space where customers can explore the latest in home technology, experience product demonstrations, and receive expert advice tailored to their needs. It reflects Haier’s mission to create smarter homes and enrich lives through reliable, energy-efficient, and user-friendly appliances.

With the opening of this showroom, Haier and Magic Appliance Center reaffirm their dedication to delivering value, innovation, and convenience to Filipino families — one appliance at a time

Philippine Ballet Theatre Premieres “Maria Makiling”.

In line with Philippine Ballet Theatre's (Philippine Ballet Theatre) mission to promote Philippine heritage, literature, and oral tradition while advancing the art of ballet, Philippine Ballet Theatre has created another original Filipino ballet. The centerpiece of their 2025 season is "Maria Makiling," a full-length ballet that reimagines the legendary guardian of Mount Makiling. Through powerful choreography, this performance captures the essence of Filipino folklore and serves as a reminder to uphold good values.

Winning Collaborations

Maria Makiling marks the third installment of the creative collaboration of Philippine Ballet Theatre’s Artistic Director, Ronilo Jaynario (choreography), and award-winning composer and arranger, Paulo Zarate (original musical score). They are the creative duo behind the successful staging of two original Filipino full-length ballets, Philippine Ballet Theatre’s Ibalon (2023) and Philippine Ballet Theatre’s Sarimanok (2024), which have been well received by audiences both locally and in the U.S.A. Maria Makiling will once again showcase world-class Filipino talent in dance and in music.

Ronilo Jaynario explains, "After creating 'Ibalon,' a hero-based ballet, and 'Sarimanok,' a romantic ballet, I wanted to tell a story that centers on the Filipino community. My goal was to present a ballet that grounds us and evokes a time when love, kindness, and gratitude sustained our communities. This ballet explores the enduring power of love, the pain of loss, and the importance of preserving nature and heritage. Ultimately, it highlights the consequences of a lack of integrity within a community." Creating this ballet was particularly meaningful to him because the Philippine High School of the Arts in Mt. Makiling, Los Baños, Laguna, was his home for four years. During that time, he heard many stories about "Maria," a household name at his school.

Composer Paulo Zarate views Maria Makiling as an exciting challenge, characterized by a collaborative spirit of mutual respect that allows both him and Jaynario to enjoy creative freedom. Their shared vision unifies their work. Zarate explains, "We try to set musical identities to each ballet. For instance, in "Ibalon", it was more anthemic and big, as a superhero movie would sound. In "Sarimanok", it was more rhythmic and percussive, where I played around using meters from 4/4, 3/4, 6/8, 5/8, and 7/8. For Maria Makiling, Ron suggested we go for a more Filipino/Spanish sound, a bit more guitar-driven since both our cultures (Spanish/Filipino) have strong roots with guitar-driven songs like our Filipino kundimans and Spanish flamencos." He hopes that the nuances he created to personify each character and the fantasy treatment in the melodies could really allow the story to flourish on stage.

For this ballet, Philippine Ballet Theatre reached out to Los Banos Tourism office to really ensure that the ballet characterizes Laguna’s diwata in the best possible light. Assisting the creative team was one of Los Banos’ cultural historians UP Los Banos Vice Chancelor for Community Affairs Roberto Cereno, Vice Chancellor for Community Affairs.

Quick Synopsis

Set in the scenic town of Laguna, Maria Makiling brings to life the cherished myth of a mountain goddess who protects the land and its people. During a harvest celebration, three men—an arrogant Spanish officer, a scholarly educator, and a kind-hearted farmer—compete for Maria Makiling’s affection. Her choice ignites a dark conspiracy, resulting in heartbreak and injustice. In a poignant climax, nature itself mourns, and Maria Makiling withdraws from the world, choosing to protect it from afar. Though unseen, Maria Makiling’s spirit remains a living force in the land’s prosperity and the people’s hearts.

Casting Choices

Sharing the spotlight in the role of Maria Makiling are Gabby Jaynario and Jessa Tangalin. Each brings her own voice, energy, and heart to the mythical diwata, offering audiences two beautifully distinct portrayals of this iconic character. Their performances promise to highlight both Maria’s strength and her vulnerability in ways that are deeply personal and moving.

Stepping into the role of Juan, Maria’s love interest, are Matthew Davo and Justine Orande. Alternating in the part, they bring fresh chemistry and different emotional shades to Juan’s journey — from romance to heartbreak, and everything in between.

Maria Makiling will have a limited run from July 5-6, 2025 at the Samsung Performing Arts Theatre. Co-presented by Philippine Airlines, Philippine Ballet Theatre will have a total of three shows (July 5, 2025 3:00 pm and 7:30 pm, and July 6, 202,5, 3:00 pm).

Philippine Ballet Theatre aims to continue its streak of success in Filipino ballets. They look forward to engaging new audiences to get to know what is in the heart of our Filipino stories. Tickets are available through Ticketworld or the Philippine Ballet Theatre Secretariat. For ticket inquiries, call 09688708887, 09129455151, and +63286711968 or email secretariat@pbt.org.ph

Rex Education Unveils New Book Titles, Organizes Fun Games and Activities at Philippine Book Festival 2025.

What a fiesta! Over 40,000 visitors captivated this year’s Philippine Book Festival (PBF) and energized the 4-day event at the Megatrade Hall in SM Megamall, Mandaluyong City. PBF 2025 was held recently and was powered by the National Book Development Board (NBDB).

Rex Education the leading book publisher and education solutions provider in the Philippines, participated joyfully and showcased its latest titles by Filipino authors, including Filipiniana titles. REX’s main booth unveiled academic titles from basic, college, and law education, with every offering thoughtfully developed by various experts in the field.

Mr. Paolo Sibal, Ms. Charisse Tugade (Executive Director, NBDB),
and Atty. Dominador Buhain (Chairman and President, Rex Education).

NBDB aptly chose the fiesta theme to make the event merry and fun-filled. Some of the country’s most famous celebrations, such as the Dinagyang Festival, were highlighted during the occasion. In keeping with the festive and celebratory mood, REX offered exclusive deals and big discounts and joined in the fun with exciting games and prizes.

Moreover, REX held a stamp-collecting activity at its Lakbay Aklat booth to give guests an immersive experience. Those who completed the activity received prizes. Additionally, REX organized a Scavenger Hunt where the participants learned more about the company’s offerings while also exploring the event in a fun, engaging way. Those who joined the Scavenger Hunt also received prizes and tokens or REX keepsakes.

What’s more, REX also brought out its Photoman to give guests and learners alike unique photo opportunities to celebrate their learning journey at PBF 2025. This was a great way to capture the event, preserved in a photograph. All these activities and more were a hit with PBF patrons.

Atty. Buhain with some members of the REX team.

REX’s booths demonstrate the company’s commitment to authors, learners, and all book lovers, providing quality Filipino-made books, learning materials, and a dynamic platform for educators and publishing professionals. This year’s PBF, with its fiesta theme, striking and vibrant visuals, and interactive aspects, truly appealed to young children and the young-at-heart. It was a fusion of engaging, experience-based settings with entertainment, education, and shopping convenience.

The Philippine Book Festival 2025, through NBDB, was also an excellent opportunity for the Department of Education (DepEd) and the country’s publishers to connect and strengthen year-long relationships, just as REX and DepEd did during the event. This collaboration enabled DepEd to make large-scale institutional purchases of various learning materials at competitive prices, with the goal of promoting the love of reading to Filipinos and help resolve issues of access and literacy.

As NBDB and DepEd continue the ever-evolving and challenging task of uplifting education in the Philippines through fairs such as the Philippine Book Festival 2025, rest assured that Rex Education will remain a steadfast ally and will provide support in every way possible.

Congratulations, PBF 2025!

3,200 Runners Joined the Haier Run for Future Possibilities 2025.

The Haier Run for Future Possibilities 2025 made an electrifying return on May 25 at the MOA Complex, gathering 3,200 runners in a powerful display of unity, health, and purpose. Now on its second year, the run not only championed physical fitness but also advanced Haier Philippines' mission of giving back—supporting education and well-being initiatives for Filipino youth with every stride.

The run wasn't just about reaching the finish line—it was about running for a cause. In line with Haier’s mission to give back, every step taken contributed to supporting educational opportunities for Filipino children, reinforcing the event’s deeper purpose of creating a brighter future for the next generation.

From the early morning assembly to the final steps across the finish line, runners enjoyed a seamless blend of activity and advocacy. This year’s run reaffirmed Haier’s commitment to going beyond home innovation and giving back to the community.

Beyond the race, participants explored Haier’s commitment to innovation through interactive booths featuring its five major product lines: Air Conditioners, Refrigerators, Gas Ranges, Washing Machines, and Televisions. Each booth offered engaging experiences, product demonstrations, freebies, games, and giveaways that drew runners in even after they crossed the finish line.

Participants were also treated to a festival-like atmosphere, with free taho, ice cream, refreshments, photo walls, and countless Instagrammable moments. Many runners proudly posed with their medals, capturing their achievement on camera and enjoying post-run photo ops.

The event also welcomed notable media personalities and influencers, who joined the run and mingled with participants. Runners were excited to meet and snap photos with their favorite content creators, adding star power to the already exciting event. In addition, Haier’s valued dealer partners participated in full force, showing their strong support for the brand’s advocacy and community outreach.

True to Haier’s spirit of giving, top finishers took home premium appliances including refrigerators, TVs, and washing machines—further motivating runners to push themselves toward the finish line. The raffle draws also gave everyone a chance to win exciting prizes, adding thrill to the morning’s activities.

But the true winners of the day were the communities supported by the cause. During the charity awarding, representatives from Autism Society Philippines and SOS Children’s Villages Pilipinas were acknowledged on stage, receiving donations that will further their invaluable work. Together, these efforts aim to create a brighter, more inclusive future for Filipino youth.

The event wrapped up with a lively performance, photo ops, and messages of thanks from Haier’s leadership. The energy and enthusiasm shared by all attendees confirmed what this run is truly about: celebrating milestones, advancing technology, and building better communities—together.

Haier would like to thank all runners, sponsors, media friends, influencers, and partners who made the event a massive success.

Until the next run—let’s keep moving forward, together.

Best Philippine children’s books honored at The Severino Reyes Medal 2025.

The International Board on Books for Young People-Philippines (IBBY-PH) formally awarded today the winners of this year’s The Severino Reyes Medal, during a ceremony held at the National Library of the Philippines in Kalaw Avenue, City of Manila.

Nakikisilong by author Eljay Castro Deldoc, illustrated by Richard Red C. Elli, and published by Southern Voices Printing Press, was named “Best Storybook,” while Sa Iisang Batya by Christopher Rosales and illustrator Rommel Joson, published by Brilliant Creations Publishing, won “Best Picture Book.”

2025 Severino Reyes Medal winners Eljay Castro Deldoc and Krie R. Lopez.
Photo credit: GMA News.

Author Krie R. Lopez’s Oha: A Story Told in One Eternal Second, with illustrations by Mikke Gallardo under Milflores Publishing, meanwhile, won in the “Young Adult Literature” category. A special citation was also awarded to author Mon Sy, illustrator Ara Villena, and their publisher Adarna House for Mga Tagapagtanggol ng Lupang Ninuno for its moving tribute to the Indigenous Peoples of the Philippines and their deep ties to the land, culture, and language.

The Severino Reyes Medal, now in its second year, is organized by IBBY-Philippines in collaboration with the National Library of the Philippines (NLP), the National Book Development Board (NBDB), and professional librarian organizations: Philippine Librarians Association Inc. (PLAI), Association of Librarians in the Public Sector (ALPS), and Philippine Association of School Librarians Inc. (PASLI). As custodians of knowledge and champions of literacy, librarians play a pivotal role in shaping young readers' literary experiences.

Special Citation was awarded to Mon Sy and Ara Villena.
Photo credit: Adarna House.

The annual event honors creative excellence in Filipino children’s and young adult literature, being named after the beloved playwright and storyteller Severino Reyes, the creator of Mga Kuwento ni Lola Basyang. The heirs of Severino Reyes also provided guidance and support to this award, which recognizes the best picture books, storybooks, and young adult books published in the Philippines.

A selection committee was tapped to choose an “Honor List” from hundreds of entries submitted by local publishers. This year’s panel was headed by Dr. Dolores Carungui from NLP. Other committee members were Jose Tomas Fernando and Melody Madrid from NLP; Carol Tapia from NBDB, Maria Victoria dela Cruz and Charito Basagre from PASLI; Easter Wahayna-Pablo and Lucila Raquino from ALPS; and Elisa Garcia and Kevin Conrad Tansiongco from PLAI.

Books on the Honor List.
Photo credit: IBBY PH

Honor List

Making it to the Honor List of selected titles for this year’s “Best Storybook” category are:

• Pretty Peach by author Reni Roxas and illustrator Adrian Panadero, published by Ilaw ng Tahanan Publishing
• 𝘚𝘪 𝘔𝘢𝘭𝘭𝘢𝘬𝘪 𝘈𝘵𝘴𝘢 𝘛𝘢𝘳𝘶𝘮𝘱𝘶 (𝘔𝘢𝘭𝘭𝘢𝘬𝘪 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘚𝘱𝘪𝘯𝘯𝘪𝘯𝘨 𝘛𝘰𝘱) by author Vanessa Mae Empasis Segura and illustrator Octopus & Whale, published by 8 Letters Bookstore and Publishing
• 𝘔𝘢𝘳𝘪𝘢 𝘚𝘪𝘣𝘰𝘭: 𝘈𝘯𝘨 𝘕𝘢𝘵𝘢𝘵𝘢𝘯𝘨𝘪𝘯𝘨 𝘉𝘢𝘵𝘢𝘯𝘨 𝘋𝘪𝘸𝘢𝘵𝘢 (𝘈 𝘖𝘯𝘦-𝘰𝘧-𝘢-𝘬𝘪𝘯𝘥 𝘊𝘩𝘪𝘭𝘥 𝘎𝘰𝘥𝘥𝘦𝘴𝘴) by author Mark Norman Boquiren and illustrator Kata Alamon, published by Lampara Books
• 𝘙𝘰𝘣𝘪𝘯: 𝘈𝘯𝘨 𝘕𝘢𝘬𝘢𝘬𝘶𝘭𝘰𝘯𝘨 𝘯𝘢 𝘐𝘣𝘰𝘯 (𝘙𝘰𝘣𝘪𝘯 : 𝘛𝘩𝘦 𝘊𝘢𝘨𝘦𝘥 𝘉𝘪𝘳𝘥) by author Neil Omar B. Gamos and illustrator Rhea Kristine U. Elnar, published by Johnny and Hansel Publications

For the “Best Picture Book” category, the following were named to the Honor List:

• 𝘚𝘪 𝘒𝘢𝘮𝘢𝘵𝘪𝘴 𝘐𝘯𝘪𝘴 (𝘛𝘩𝘦 𝘎𝘳𝘶𝘮𝘣𝘭𝘪𝘯𝘨 𝘛𝘰𝘮𝘢𝘵𝘰), by author Mary Ann A. Ordinario and illustrator Danielle Florendo, published by ABC Educational Developmental Center Children’s Book, Inc.
• 𝘓𝘰𝘷𝘦 𝘯𝘢 𝘓𝘰𝘷𝘦 𝘯𝘪 𝘓𝘰𝘭𝘢 𝘈𝘯𝘨 𝘓𝘪𝘭𝘢 (𝘎𝘳𝘢𝘯𝘥𝘮𝘢 𝘓𝘰𝘷𝘦𝘴 𝘝𝘪𝘰𝘭𝘦𝘵) by author Jacqueline V. Franquelli and illustrator Aldy C. Aguirre, published by OMF Literature Inc.
• 𝘈 𝘞𝘩𝘢𝘭𝘦 𝘐𝘯 𝘗𝘳𝘪𝘴𝘰𝘯 by author Mary Ann A. Ordinario and illustrator Danielle Florendo, published by ABC Educational Developmental Center Children’s Book, Inc.
• 𝘒𝘢𝘶𝘣-𝘰𝘧𝘶𝘥𝘦𝘯 𝘚𝘩𝘪𝘯 𝘓𝘪𝘫𝘢𝘯𝘨 𝘜𝘵𝘢𝘩: 𝘛𝘩𝘦 𝘓𝘦𝘨𝘦𝘯𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘜𝘵𝘢𝘩 𝘊𝘢𝘷𝘦 by the indigenous people of Balbalan, Kalinga and author Danielle Florendo, who also illustrated the book, published by Alamid Publishing House

The following were named to the Honor List for the Young Adult Book category:

• 𝘐 𝘏𝘪𝘨𝘩𝘭𝘺 𝘕𝘰𝘮𝘪𝘯𝘢𝘵𝘦 by author and illustrator E. Manawari, published by E. Manawari / Mariel C. Mantilla
• 𝘍𝘰𝘭𝘬𝘵𝘢𝘭𝘦𝘴 𝘍𝘳𝘰𝘮 𝘈 𝘒𝘢𝘭𝘪𝘯𝘨𝘢 𝘝𝘪𝘭𝘭𝘢𝘨𝘦 by publisher, author and illustrator Joan D. Saga-oc
• 𝘖𝘶𝘵 𝘰𝘧 𝘛𝘰𝘶𝘤𝘩, 𝘖𝘶𝘵 𝘰𝘧 𝘛𝘪𝘮𝘦 by author Johnny Boneo (self-published) and illustrator James Irwin Esparas
• 𝘛𝘩𝘦 𝘚𝘵𝘳𝘶𝘨𝘨𝘭𝘦 𝘪𝘴 𝘙𝘦𝘢𝘭 by author Ronald Molmisa and illustrator Nixon Na, published by OMF Literature Inc.