Paynamics x Sterling Bank of Asia: Empowering Businesses Together.

Sterling Bank of Asia (SBA) and Paynamics Technologies have renewed their partnership to enhance the accessibility of digital payments for SBA’s business clients. 

Attending the event were (L-R) SBA Retail Banking Group Head and EVP Ralph Cadiz, along with President and CEO Cecilio San Pedro; Paynamics CEO Mylene Chua-Magleo, Board Member Esther Magleo, CFO Ronald Magleo, and Chief Revenue Officer Allan Condino. 

Through this collaboration, Sterling Bank will introduce Paynamics’ cutting-edge payment solutions to its merchant clients—helping businesses streamline transactions and drive growth. This will make digital payments more accessible, seamless, and efficient for merchants across industries. Paynamics x Sterling Bank of Asia is just the beginning of financial innovation at work. There will be more to come as this partnership continues to build the future of payments.

Haier Named the No. 1 Global Brand in Major Appliances for 2024

Haier has been officially recognized as the number one global brand in major appliances for 2024. This recognition comes from Euromonitor International Limited, based on 2024 volume sales data across key appliance categories. The brand’s continuous commitment to innovation, quality, and consumer satisfaction has solidified its leading position in the global market.

With a strong focus on technology-driven solutions, energy efficiency, and user-friendly designs, Haier has consistently met the needs of modern households. Its leadership in smart home integration and forward-thinking appliances has resonated with consumers worldwide, helping the brand maintain its top status in the industry.

The claim, "Haier is the number one brand globally in major appliances in 2024," is backed by extensive research conducted by Euromonitor International Limited. This certification highlights Haier’s dominance in home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances. The ranking is based on unit share and 2024 volume sales data across retail channels, builder merchants, and the construction sector. This recognition reinforces the trust that millions of consumers place in Haier’s products every day.

Adding to its credibility, this claim has been reviewed and approved by the Ad Standards Council (ASC), ensuring transparency and accuracy in its communication. The ASC REFERENCE CODE: H0232P031325H further validates this recognition, providing consumers with confidence in Haier’s industry leadership.

Haier’s rise to the top has been driven by its commitment to continuous innovation and customer-centric solutions. From smart refrigerators with AI-powered features to high-efficiency washing machines, the brand continues to introduce groundbreaking technology that enhances everyday living. Sustainability and energy efficiency also remain key priorities, as Haier focuses on creating appliances that contribute to a greener and more sustainable future.

This recognition as the number one global brand in major appliances marks another milestone for Haier as it continues to set industry benchmarks. With an unwavering dedication to innovation and excellence, Haier remains at the forefront of modern home solutions.

Sterling Bank of Asia Grants Php 370 Million Credit Facility to Skyro.

Sterling Bank of Asia (SBA) has granted a Php 370 million credit facility to Skyro, one of the fastest-growing fintech companies specializing in financial lending services. This strategic partnership aims to support Skyro’s expansion and enhance its ability to provide seamless digital lending services to consumers nationwide.

Standing (L to R): SBA Marketing Assistant Ms. Patricia Cabas, SBA Relationship Manager Ms. Jessa Mahinay, Skyro Head of Funding Ms. Victoria Tupaz, and Skyro Treasurer Mr. Vicente Dela Cruz.

Seated (L to R): SBA Senior Vice President Commercial Lending 1 Head Mr. Jose Ison, Jr., SBA Executive Vice President for Commercial Lending Group Head Mr. Benson Hari-Ong, Skyro Co-Founder and Co-CEO Mr. Nasim Aliev and Skyro President Mr. Anthony Co

“We are committed to empowering fintech companies like Skyro, which are driving financial inclusion and digital transformation in the Philippines,” said Mr. Jose S. Ison, Jr., Senior Vice President of the Commercial Lending Group of Sterling Bank of Asia. “By extending this credit facility, we reaffirm our confidence in Skyro’s vision and its potential to reshape the financial technology landscape.”

The Php 370 million credit line will enable Skyro to scale its operations, expand its digital lending infrastructure, and strengthen its capabilities. This funding will accelerate Skyro’s mission of providing fast and accessible financial lending solutions to underserved communities.

“We are grateful for the trust and support of Sterling Bank of Asia,” said Mr. Nasim Aliev, Co-Founder and Co-CEO of Skyro. “This credit facility will help us drive financial accessibility and continue delivering secure, efficient, and customer-centric digital lending solutions.”

Sterling Bank of Asia remains committed to supporting the growth of the fintech sector by fostering collaborations that drive economic progress and financial inclusivity in the Philippines.

Chef Ai's Baking Secrets with URC Flour.

The FCBAI Bakery Fair is back, and this year, the theme “Rise and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.

Welcome to the FCBAI Bakery Fair!

This year’s fair is a celebration of resilience and innovation in the baking industry, testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.

Meet Chef Ai. :)

Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.
URC Flour’s booth concept “SIKAT” reinforced the "Rise and Shine" theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance

Chef Ai with fans and fellow bakers.

Choosing the Right Flour

Chef Ai conducted live baking demonstrations together with other expert bakers showcasing their signature recipes and innovative techniques, all using URC Flour. Attendees were able to witness firsthand the URC Flour quality products featuring Daisy, Globe, Continental, Sampaguita, Blend 100, and Cattleya among others. The baking demonstration also features baking equipment from Vesmach Hyundai Home Appliances while ingredients for the delicious baked goods are courtesy of Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc. and Neco Philippines, Inc. In collaboration with URC Flour, Chef Ai curated a selection of recipes, featuring both classic favorites and modern creations, that were given to booth attendees to take home and recreate.

The secret? URC Flour.

URC Flour: A Partner in Success

Chef Ai’s passion extends beyond her own creations. She believess sharing her knowledge and inspiring others to embark on their baking journeys. “Baking is a gift that should be shared", she says. “Through my partnership with URC Flour, hope to empower bakers of all levels to create delicious memories. Chef Ai’s partnership with URC Flour is e testament to the brand’s commitment to quality and its dedication to supporting the baking community. “URC Flour is more than just an ingredient; it's my partner in my baking journey,” she concludes.

Philippine Book Festival 2025 | Bigger, Better, In a New Location.

The Philippine Book Festival (PBF), the country's biggest all-Filipino book festival is back - this time in a new location that is accessible to many. This year's PBF will be happening at the Megatrade Hall in SMM Megamall, Mandaluyong, City, from March 13 - 16, 2025.

Registration is FREE for the four-day book festival, organized by the National Book Development Board (NBDB). Every year, this project puts Philippine Books at the center if a fiesta brimming with events, performances, and meet-and-greet sessions with your favorite authors.

The Philippine Book Festival is back!

"In just over a month, we are bringing back the Philippine Book Festival. Now in its third year, the PBF started in 2023 as an attempt to create the largest marketplace for Philippine books that the country has yet to see. Now, it has become an important annual gathering for families, educators, creatives, and avid readers - all in the name of Philippine books.” said Charisse Aquino - Tugade, NBDB Executive Director.

The PBF's third edition promises to be more exciting, putting the spotlight on the country's famnous festivals, each one designed by some of the best and brightest Filipino artists working today.

The creative minds behind the PBF 2024. 
NBDB Executive Director Charisse Aquino-Tugade with National Artist and scriptwriter Ricky Lee, together with the artists of PBF 2025 Realms - Paul Eric Roca, Danielle Florendo, Joffrey "Pepot" Atienza, and June Abreau.

The first is the glorious Dinagyang Festival for Kid Lit (the PBF's section dedicated to children's literature), designed by Juno Abreau, and the Komiks realm inspired by the famous Tuna Festival in General Santos City, with design by illustrator and painter Paul Eric Roca. Aral Aklat, the section dedicated to textbooks, draws inspiration from the colorful Pahiyas Festival in Quezon courtesy of Joffrey "Pepot" Atienza, himself a native of the province, and finally, Panagbenga or the Baguio Flower Festival for Booktopia (the section for fiction, non-fiction and poetry), with design by Danielle Florendo.

The festive atmosphere is made all the more exciting as the PBF 12025 moves to a new venue - at the Megatrade Hall in SM Megamall. The NBDB believes this fresh location will bring new energy to the festival and draw and even larger audience.

NBDB Executive Director Charisse Aquino-Tugade.

"The decision to move the PBF to a different and smaller venue is definitely a bold one. We hope to offset that with the venue's accessibility and generate higher foot traffic, as well as provide convenience for more visitors from other areas” shared Tugade.

The PBF is the largest all-Filipino book fair in the country and is one of the NBDB's flagship programs. NBDB, which is celebrating its 30th anniversary this June has amped its readership efforts in the past four years, shifting to solutions-based programming to improve trade and distribution. Concerned with the lack of quality Philippine-authored books in libraries and bookstores across the country, Aguino-Tugade spearheaded the PBF in 2023, a retail activation space that celebrates Philippine books while bringing in revenue for publishing professionals.

The fair also showcases the creme dela creme of Philippine literature, culture, and content - all situated in an engaging, experienced-based setting that fuses entertainment, education, and learning. Positioning PBF as a favorite pastime (reading) among Filipinos, all for a good cause.

For complete details, visit the official Facebook page of the National Book Development Board (NBDB) https://www.facebook.com/NBDBPhilippines