Adobo Cup and the World Cup | For the love of football.

I have not been getting much sleep lately, thanks to the World Cup. It's either I sleep really, really late just so I can finish the 12 am match, or wake up really, really early so I can catch the first half of the 4 am match. Can you imagine what I have to go through for an entire month every four years? If you're a fan of the sport, I'm pretty sure you can empathize with me.

And as if the action and excitement in Brazil is not enough, here comes the Adobo Cup - a 5-side football tournament organized by Adobo Magazine. Now on its seventh year, this event brings together personalities from the advertising, media, and production industries.

Action at the Adobo Cup.

The 2014 Adobo Cup will take place at the Gatorade-Chelsea FC Blue Pitch at Circuit Makati on June 28, 2014.

Globe Telecom supports this year’s tourney as part of the company’s CSR program “Football Para Sa Bayan,” a grassroots campaign which advocates football as a tool to transform the lives of underprivileged children through by encouraging athletic excellence and providing educational opportunities.

Since its launch in 2013, the program has catered to more than 6,000 children around the country. By including the Adobo Cup in its efforts, Globe hopes to create strong awareness of the program’s cause, particularly among advertising specialists and those within the private sector.

At the helm of Globe’s Football Para Sa Bayan campaign is Chieffy Caligdong, Green Archers United left winger and vice-captain of the Philippine Azkals. Here is a video of Chieffy coming home and giving back to his hometown Iloilo.

In addition, Globe is also donating football training equipment to FutKal FC, the beneficiary of the Adobo Cup. FutKal is a non-profit organization that promotes football in the Philippines at the grassroots level. This year’s proceeds will go to FutKal’s Field of Hope initiative to help rebuild the lives of Typhoon Haiyan survivors.