Case in point, these newest product offerings from Missha and The Face Shop, two of the most popular Korean cosmetic brands. Coincidentally, both brands tied up with two world-renowned and highly-used mobile messaging services - Line and Kakao Talk, respectively.
 |
| Missha vs. The Face Shop! :) |
More makeup goodness after the jump!
Missha actually launched their first makeup collaboration with Line Friends in early January, which includes the following products:
 |
| Missha x Line Friends Season 1. |
- (Sally) Magic Cushion Moisture in 2 shades
- Eye Color Studio Mini in 3 variants (Brown, Sally, Cony)
- (Sally) 3D Mascara
- (Brown) 4D Mascara
- (Sally) Glossy Lip Rouge in 4 colors
- (Brown) Matte Lip Rouge in 4 colors
- (Brown) Water-Full Tint in 4 colors
- (Sally) Coloring Tint Balm in 4 colors
- Micro Bubble Foam in 2 variants
- Art Glam Nail Stickers in 2 designs
- Love Secret Hand Cream in 5 scents
 |
| Missha x Line Friends 3D Mascara, 3300 won. |
 |
| Missha x Line Friends Coloring Tint Balm, 8800 won. |
 |
| Missha x Line Friends Eye Color Studio Mini, 12800 won. |
 |
| Missha x Line Friends Matte Lip Rouge, 11800 won. |
 |
| Missha x Line Friends Water Full Tint, 5800 won. |
Majority of the products in this collection feature Brown the Bear and Sally the Duck; Cony the Rabbit gets the least exposure with only three products designed after it - an eyeshadow palette, some nail stickers, and a hand cream.
In the subsequent launch, we see more of Cony the Rabbit, with the Poptastic Jelly Tints and the Tint Remover in its signature pink color. The second collection was released in Korea first week of March, and includes the following products:
 |
| Missha x Line Friends Season 2! |
- Dual Blending Cushion Shadow in 6 dual colors
- (Cony) Poptastic Jelly Tint in 6 shades
- (Cony) All Clear Tint Remover
- Flower Bouquet Cleansing Foam in 3 variants
 |
| Missha x Line Friends Flower Bouquet Cleansing Foam, 5000 won. |
 |
| Missha x Line Friends Dual Blending Cushion Shadow, 7800 won. |
 |
| Missha x Line Friends Pop Tastic Jelly Tint, 7800 won. |
 |
| Missha x Line Friends Tension Blusher, 11800 won. |
 |
| Missha x Line Friends Time Revolution First Essence, 48000 won (for a limited time only). |
About two weeks after, The Face Shop x Kakao Friends collaboration hit the stores in Korea. The collection includes the following:
 |
| The Face Shop x Kakao Friends. |
- Natural Sun Eco No Shine Hydrating Sun Cream SPF40 PA+++
- Natural Sun Eco Photogenic Sun Blur SPF50 PA+++
- Natural Sun Eco Body & Family Mild Sun Milk SPF40 PA+++
- Natural Sun Eco Baby Sunscreen Cushion SPF34 PA++
- Soul Perfume in 4 scents
- Character Mask Sheet in 5 variants
- Hand Cream in 5 scents
- Dual Veil Concealer in 4 shades
- Melting Color Lip Creamer in 5 colors
 |
| The Face Shop x Kakao Friends Dual Veil Concealer, 10900 won. |
 |
| The Face Shop x Kakao Friends Melting Color Lip Creamer, 8000 won. |
 |
| The Face Shop x Kakao Friends Mask Sheet, 2500 won. |
 |
| The Face Shop x Kakao Friends Sunscreen line, 12900 - 18900 won. The Face Shop x Kakao Friends Soul Perfume, 14900 won. |
This actually isn't the first time for Kakao Friends to tie-up with a cosmetic brand. Its first collaboration project came out May last year, with VDL as its project partner. Both VDL and The Face Shop are beauty brands under the LG Group, with the latter being the more popular between the two. (Which, in turn, explains Kakao Friends' move from one brand to another.)
It's interesting how these limited edition collections will go head to head in the retail battle. Personally, I am leaning towards Missha as they have a lot more to offer in terms of variety. But who knows, The Face Shop could be launching the second edition in the weeks to come with an even wider range of products. My eyes are peeled! :)
*Missha x Line Friends and The Face Shop x Kakao Friends items available here.
*Missha x Line Friends and The Face Shop x Kakao Friends items available here.
Looks like a great set of products! I love the packaging especially!
ReplyDeleteCuteness OVERLOAD! AH! These are all too cute to use, I want to just keep them in my bag. Lol. I love the matte lippies and that neutral palette! But everything is just so adorable. I hope this trend reaches the PH.
ReplyDeleteThese are adorable! If my sister wore make-up these would be the perfect gift for her. She loves these types of things.
ReplyDeleteThat is so cute and adorable! Sounds a great products. Thanks for sharing!
ReplyDeleteLove me some Lip Creamer hmmmm concealer I dont really need coz I m blessed with even skin but then who doesnt love new makeup...wish I could read the lingo!
ReplyDeleteThese are so adorable. Almost makes you want to eat them
ReplyDeleteMy goodness, these are some huge collection of wonderful cosmetics that I would love to try out anytime. The Mascara, those lip balm & the nail stickers would be my favorite choices to go with.
ReplyDelete