How Instagram Can Help Wannabe Singer/Songwriters.

Making a name for yourself as a musician is a real challenge; it’s a saturated industry which requires people to really stand out in order to make it into the mainstream. With so many people trying to find their big break, you need to use everything at your disposal to catch people’s attention. Social media, especially Instagram, can be a fantastic platform to help you share your music, but you need to approach it in a certain way in order to get the results you want.

Jang Geun Seuk as an aspiring musician in Marry Me, Mary (2010).

Profile
Your Instagram profile is your opportunity to tell people your story. Singer/songwriters are artists and creatives who take inspiration from their lives in order to create their music. Producing songs that people can relate to is a sure-fire way of becoming popular, therefore reinforcing your approachable image with a personal profile that is available for the public to view can only contribute towards this. Letting people know your back story helps you to build up a relationship with potential fans, which in turn leads to a more loyal following. You need to choose the theme of your profile carefully as it needs to give off a professional image too, and try to be as consistent as possible with top-quality photos.

Tools
Instagram has a number of features designed to help you boost engagement as well as increase your follower count, so it is important to make the most of these. Firstly, use hashtags in your captions to highlight what your post is about, especially focusing on the kinds of things people are most likely to search for, for example #newmusic as this will bring up your post in searches for that hashtag. The more engagement your posts get the more likely they are to appear on people’s feeds and searches too, so try to do posts that spark feedback.

Yoo Yong Min in Her Private Life (2019) - barista by day, musician at night.

Other methods you could use are holding competitions where you give away tickets to your concerts to someone randomly picked from those who have ‘liked’ your post, or getting an auto like on instagram from kenji.ai. Timing is also important when it comes to when you post; try to make sure you schedule posts at times when more people are likely to be online otherwise it could end up being buried. And finally, post regularly so that you have a constant presence on social media, as this will help your name to become familiar to people.

Networking
Your main aim on Instagram is to have as many followers as possible and one of the best ways to get your name out there is to have a presence in places where your target market is likely to be found. For example, you could contribute towards online forums that discuss new music. 'Cross promoting' aka sharing the posts of other artists will often result in them returning the favour, so you will soon start to be recognised as a reputable singer/songwriter in the same circles.

Instagram is a brilliant marketing tool for business including for those who are trying to promote their own talent to create a career. For more tips on how to succeed in different industries, take a look at therebelsweetheart.com.