Prudential Corporation Asia and SuperM launch new “We DO” Music Video

Pru Life UK’s regional headquarters, Prudential Corporation Asia (PCA) and the Korean pop (K-pop) super group SuperM have launched a new “We DO” music video (MV) to encourage people to stay well and healthy, and have fun doing it. PCA announced earlier this year its collaboration with SuperM to launch the “We Do Well Together” campaign aimed at promoting new and engaging ways of maintaining physical and mental health.

The launch of the “We DO” song will be followed by PCA’s “We DO Dance” initiatives across Asia. This is a series of health and wellness initiatives designed to offer people a fresh perspective and approach to manage their health and wellness, especially amid the COVID-19 pandemic outbreak.

Super M, the "Avengers of K-pop".

In the Philippines, Pru Life UK is set to launch the #WeDoDanceChallengePH from April 26 to June 25 via the social platform Tiktok, inviting Filipinos to create and upload their dance covers of the song “We DO”, accompanied by a short caption describing how dancing helps them keep fit.

Participants will get a chance to be recognized in the roster of the Top 100 videos and win a prize in the weekly electronic raffle draw – these include exclusive SuperM x Pru Life UK merchandise, as well as tickets to a regionwide SuperM virtual concert.

“In line with our long-standing commitment to help people protect their health and wellbeing, the launch of our ‘We DO Dance’ series aims to create a fun and exciting way to engage Filipinos to dance and be active to get the most out of life,” shares Allan Tumbaga, Pru Life UK SVP & Chief Customer Marketing Officer.

We Do Well Together!

PCA was the first regional life insurer to collaborate with a renowned Korean pop group. In January, PCA announced to hold a series of events with SuperM to motivate people to lead healthier lives and achieve better wellness in 11 markets in Asia, including the Philippines, Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, Taiwan, Thailand, Singapore and Vietnam.

Find out more about the “We DO Dance” initiatives on Pru Life UK’s website, and/or download Pulse app to be part of the “Dance For Wellness” community.

Watch the “We DO” music video here: https://youtu.be/45eaXV6CJOk.