Lucky participants are set to receive their choice of Golden Grains’ well-patronized rice
varieties namely, Super Angelica, Maharlika, Sinandomeng Special, Dinurado Aromatic Rice,
Platinum Plus Whole Grain Rice, Thai Jasmine Rice, and Kanto Japanese Rice, as well as
Golden Grains’ range of Healthy Alternative rice products - Organic Brown Rice, Organic
Red Rice, and Organic Black Rice.
Golden Grains is a quality brand under REJ Commercial Corporation that was launched on
October 1987 amidst political turmoil in the Philippines. It has emerged as a sturdy rice brand
despite challenges through the years because of its consistently high-quality, homegrown
rice products sourced directly from the major rice granaries of Mindoro, Nueva Ecija, and
Isabela.
The brand is also one of the pioneers in the industry to introduce Organic Red and Organic
Brown rice varieties into a market in need of a healthy alternative to white rice in 2004. In less
than a year, it was already awarded by the Consumers’ League of the Philippines as the Most
Outstanding Organic Rice Brand the following year. Golden Grains’ timely and consumer-
driven decisions have truly turned into winning milestones definitely worth celebrating on its
36th year.
This 2023, Golden Grains has made a commitment to make its offers more exciting through
its availability plans, month-on-month promotions, and consumer-centric strategy.
Golden Grains Availability
Golden Grains makes flexibility, freshness and your peace-of-mind a top priority whichever
way you prefer - bringing home fresh, vacuum-sealed harvests or ordering online and
receiving them right at your doorstep.
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Golden Grains continuously makes its products available in renowned supermarkets like
Waltermart, Robinsons, AllDay, Shopwise, South Supermarket, Metro Gaisano Supermarket,
LCC Supermarket (Bicol), among others.
Golden Grains has also made itself fully present and available to its online consumer market
via Lazada and Shopee forging further brand growth into the 21st century.
Month-on-Month Promotions
Double digit sales are one of the many exciting ways Golden Grains connect with its
consumers. Each month, offers of free or discounted shipping costs and unbeatable deals
have become a big attraction to its online followers.
Some exciting double day sales were the 8.8 August sale offered up to 80% off on shipping
fees in both Golden Grains’ Official Shopee & Lazmall stores, and for 9.9 September, its
Platinum Plus Whole Grain rice campaigned for a 99-Peso discount.
Last 10.10 October, it offered a flash sale exclusive to the e-commerce platforms and will be
giving away gifts of rice packs to lucky October Birthday Celebrators. Catch the
announcement on Golden Grains’ Facebook and Instagram after today’s final day to enlist!
November and December are equally prize-packed as 11.11 gives away 36 premium rice
dispensers and 12.12 starts early to complete the 12 Days of Giveaways with Golden Grains.
Consumer-centric Campaigns
Cooking rice and recipes best-paired-with-rice have become a strong bridge of
communications where Golden Grains and its consumers delightfully engaged with each
other. With countless recipes dished out, lots of tasty food fares prepared, and many rice
stories shared, Golden Grains has captured the hearts of its consumers with ideas, tips, hacks
or simply able to trigger some delicious cravings.
While different rice recipes require different types of rice, Golden Grains know that different
people also like different varieties. This is why efforts of the brand have been more consumer-
centric by letting participants, winners and stakeholders choose their preferred variant at
every opportunity possible.
Each of us brings a different story on the ways we consume rice — there are the white rice
loyalistas, the healthy rice advocates, and the controlled-rice consumers —But no matter
your story, Golden Grains has the rice for you.
Follow Golden Grains on social media:
Follow Golden Grains on social media:
Facebook : https://www.facebook.com/goldengrainsph/
Instagram : https://www.instagram.com/goldengrainsph/
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