Golden Grains PH marks its 36th year celebrating throughout the holidays!

To celebrate its 36th year, Golden Grains Philippines invited fellow October birthday celebrators to join in the fun and get a chance to snag their favorite rice variants for free. The same products that have made Golden Grains beloved through the years will be given away to 36 lucky October celebrators this month!

Lucky participants are set to receive their choice of Golden Grains’ well-patronized rice varieties namely, Super Angelica, Maharlika, Sinandomeng Special, Dinurado Aromatic Rice, Platinum Plus Whole Grain Rice, Thai Jasmine Rice, and Kanto Japanese Rice, as well as Golden Grains’ range of Healthy Alternative rice products - Organic Brown Rice, Organic Red Rice, and Organic Black Rice.

Golden Grains is a quality brand under REJ Commercial Corporation that was launched on October 1987 amidst political turmoil in the Philippines. It has emerged as a sturdy rice brand despite challenges through the years because of its consistently high-quality, homegrown rice products sourced directly from the major rice granaries of Mindoro, Nueva Ecija, and Isabela.

The brand is also one of the pioneers in the industry to introduce Organic Red and Organic Brown rice varieties into a market in need of a healthy alternative to white rice in 2004. In less than a year, it was already awarded by the Consumers’ League of the Philippines as the Most Outstanding Organic Rice Brand the following year. Golden Grains’ timely and consumer- driven decisions have truly turned into winning milestones definitely worth celebrating on its 36th year.

This 2023, Golden Grains has made a commitment to make its offers more exciting through its availability plans, month-on-month promotions, and consumer-centric strategy.

Golden Grains Availability

Golden Grains makes flexibility, freshness and your peace-of-mind a top priority whichever way you prefer - bringing home fresh, vacuum-sealed harvests or ordering online and receiving them right at your doorstep.

Golden Grains continuously makes its products available in renowned supermarkets like Waltermart, Robinsons, AllDay, Shopwise, South Supermarket, Metro Gaisano Supermarket, LCC Supermarket (Bicol), among others.

Golden Grains has also made itself fully present and available to its online consumer market via Lazada and Shopee forging further brand growth into the 21st century.

Month-on-Month Promotions

Double digit sales are one of the many exciting ways Golden Grains connect with its consumers. Each month, offers of free or discounted shipping costs and unbeatable deals have become a big attraction to its online followers.

Some exciting double day sales were the 8.8 August sale offered up to 80% off on shipping fees in both Golden Grains’ Official Shopee & Lazmall stores, and for 9.9 September, its Platinum Plus Whole Grain rice campaigned for a 99-Peso discount. 

Last 10.10 October, it offered a flash sale exclusive to the e-commerce platforms and will be giving away gifts of rice packs to lucky October Birthday Celebrators. Catch the announcement on Golden Grains’ Facebook and Instagram after today’s final day to enlist!

November and December are equally prize-packed as 11.11 gives away 36 premium rice dispensers and 12.12 starts early to complete the 12 Days of Giveaways with Golden Grains.

Consumer-centric Campaigns

Cooking rice and recipes best-paired-with-rice have become a strong bridge of communications where Golden Grains and its consumers delightfully engaged with each other. With countless recipes dished out, lots of tasty food fares prepared, and many rice stories shared, Golden Grains has captured the hearts of its consumers with ideas, tips, hacks or simply able to trigger some delicious cravings.

While different rice recipes require different types of rice, Golden Grains know that different people also like different varieties. This is why efforts of the brand have been more consumer- centric by letting participants, winners and stakeholders choose their preferred variant at every opportunity possible.

Each of us brings a different story on the ways we consume rice — there are the white rice loyalistas, the healthy rice advocates, and the controlled-rice consumers —But no matter your story, Golden Grains has the rice for you.

Follow Golden Grains on social media:

Facebook : https://www.facebook.com/goldengrainsph/

Instagram : https://www.instagram.com/goldengrainsph/

Tiktok : https://www.tiktok.com/@goldengrainsph