Tips for running a successful blog.

Running your own blog is a very rewarding hobby. It gives you the platform to share your opinion, write about subjects you are passionate about as well as make new friends and potentially generate additional income - you can make money from sponsored posts, sponsored competitions, affiliate marketing, display ads, page takeovers and more. 

 To run a successful blog, there are a variety of things you should do. You should try to be as consistent as possible, target specific keywords to help with ranking, write about something you are passionate about and ensure you use social media channels - in today’s world, social media is so important. 

 Below are several tips for running a successful blog. 

 Target Keywords 

 When you are trying to grow your blog and reach a greater audience, keyword targeting will be an important thing you should consider. Different keywords have different difficulties and by doing some keyword research, you’ll be able to write articles about a keyword that will increase the chances of you ranking on Google. The more rankings you have the better your monthly website traffic will be. When targeting keywords, it’s useful to know what Google knows about you - this way you don’t aim for the same keywords and you can see what Google shows - here’s how to see what Google knows about you. 

Be consistent 

In your lifetime you’ll hear a lot about consistency and the reason for this is that being consistent helps you achieve a lot in life - whether that’s running a blog, a YouTube channel, a marketing firm, an accounting practice, etc! When running a blog, you want to be consistent with your article writing, follow a content calendar and make sure you are regularly publishing on social media. If you aren’t consistent, your readers may start to drop off as they aren’t getting new content that they can enjoy - remember, your articles can often lift the spirit of others, which is why they return to read new posts. 

 Write about something you are passionate about 

 If you aren’t writing about something you are passionate about, then you may find yourself getting bored and losing interest in running your blog. A blog can be written about anything, you can write about sports, finance, fashion, lifestyle, cocktail-making, or running - the key is to enjoy the subject you are writing about. Your readers will be able to tell if you are not passionate as this can show through your writing. 

 Use social media 

 We have mentioned it above a few times - it’s important to use social media. There are so many different social media channels that you can take advantage of, depending on the content you publish. Video content can be shared on Instagram and TikTok whilst news stories can be shared on Twitter and Facebook. Each social media channel has its own USP’s. 

 What tips would you suggest for running a successful blog? Which of the above tips did you find most useful? Is there anything you think we should be adding to our blog post? Let us know in the comment box below.