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9.20.2024

After Tree Dessert Cafe Opens at SM City San Pablo.

A good cuppa, some flatlay-friendly food, and an Instagrammable ambience to boot - these are just some of the qualities that I look out for whenever I go cafe hopping or visit a coffee place. After Tree Dessert Cafe, with its newly opened branch at SM City San Pablo, has all these bases covered. 

After Tree Dessert Cafe is now open at SM City San Pablo!

Located at the mall's ground floor - you can't miss it!

Coffee? Meet me at After Tree. :)

Originating from Malaysia, After Tree has found its roots in the Philippines when they opened their first branch last year at SM City Santa Rosa. With the opening of their sixth branch in SM City San Pablo, After Tree continues to gain popularity with their eye-catching desserts, exceptional service, and excellent coffee.

A wide selection of cakes and pastries.

The Strawberry Basque Cheesecake is a must-try!

After Tree's menu includes a wide selection of cakes and pastries, frappes, and tea, even toast and kakigori (Japanese shaved ice). 

Milo Dinosaur Kakigori.

The highlight, of course, is the Signature Egg Tart made with 128 layers of preservative-free homemade crust. This beloved egg tart is also available in two new flavors Ube Taro and Salted Egg. (Best served chilled, take my word for it!)  

Taro and Signature Egg Tart plus my all-time favorite Spanish Latte.

Cappuccino paired with Tiramisu and Chocolate Macadamia Indulgence.

If you're in San Pablo City, don't forget to swing by After Tree located at the Ground Floor of SM City San Pablo. It's smack dab in the middle of the mall, you can't miss it! Don't forget to follow After Tree on Facebook and Instagram for promos and updates.






9.19.2024

Book Nook Conference 2024 Showcases Strength of Unity in Expanding Reading Access.

Deriving inspiration from the Cordillera folk song "Dong Dong Ay!”, the much-anticipated Book Nook Conference 2024 underscored the power of unity in promoting reading among the Filipino youth. The spirit of cooperation resonated throughout the event as attendees reaffirmed their commitment to the shared mission: “Aklat para sa lahat.”

Just like one big, happy family in a grand reunion, area coordinators and partners from 113 Book Nook sites across the Philippines convened from August 28 to 30 at the National Library of the Philippines (NLP) in Manila for the annual Book Nook Conference. Organized by the National Book Development Board (NBDB), the conference provided a collaborative space for volunteers and representatives to exchange insights, share best practices, and elevate the standards of their reading centers.


Collaborative discussions and goals
Participants engaged in robust discussions, tackling challenges, planning strategies, and exchanging success stories. The conference served as a platform for site partners to address ongoing issues and brainstorm solutions. Key sessions focused on refining decision-making processes, enhancing program execution, and fostering problem-solving approaches across the country’s diverse regions.

NBDB Chairperson Dante Francis “Klink” Ang II and NLP Director Cesar Gilbert Adriano opened the conference, welcoming 79 delegates representing 113 Book Nook sites. Over the next two days, NBDB officials led practical sessions to equip site partners with the tools and skills to enrich their community reading spaces.


Empowering site partners
In the opening session, the NBDB reviewed the core principles of the Book Nook Project. NBDB Executive Director Charisse Aquino-Tugade gave an update on the project’s progress, emphasizing the importance of nurturing a nationwide reading culture and urging participants to rekindle their passion for the project’s mission. “Reading should not just be an event or program, but, above all else, a habit. With that, I call on everyone to take this conference as an opportunity to start thinking about the kind of future you hope to build for your Book Nook site,” she urged.

Daniel Mariano, Officer-in-Charge of NBDB’s Readership Development Division, and Ana Manalaysay, Head of the Reading Spaces Section, encouraged site partners to reflect on their success stories and envision a future where their communities evolve into self-sustaining, vibrant reading hubs. Allyn Canja, Book Nook Project Partnerships Committee Head, presented methods for improving public service, while Lyka Manglal-lan from the NBDB’s Policy and Industry Research Division shared insights from the 2023 National Readership Survey, highlighting innovative solutions to combat the nation’s reading crisis.


Building inclusive, innovative, and expansive spaces
Day 2 was headlined by actor, activist, and speaker Mae Paner (Juana Change), who moderated discussions on creating inclusive, forward-thinking reading spaces. Standout sites, including BN Guinobatan (Albay) for Innovation, BN Carles (Iloilo) for Inclusivity, and BN Sagay (Negros Occidental) for Expansion, were showcased for their unique strategies for overcoming challenges.

National Program Coordinator Carlo Ebeo shared fresh perspectives on how Book Nooks can forge deeper community connections. Breakout sessions featured NLP’s Melanie “Melai” Ramirez on dynamic storytelling techniques and Jean Ico, NLP Section Head of Rare Books, Manuscripts, and Special Collections, leading hands-on book care and binding.

In the closing session, Dr. Excelsa “Etchel” Tongson from UP Diliman introduced a framework for gender-fair practices, encouraging attendees to foster harmony within their reading communities.


Looking ahead: transforming spaces, inspiring readers
On the final day, participants toured the NLP, the Quezon City Public Library, and the Valenzuela City Library to observe exemplary models of excellence. These visits inspired attendees with new ideas for enhancing their own sites and building stronger community engagement through reading programs.

Though managing a Book Nook site comes with its challenges, participants left the conference energized, ready to advance the vision of thriving, accessible reading spaces across the Philippines.


9.16.2024

Countdown to Christmas | 100 Days of Joy at SM Supermalls.

SM Supermalls is ringing in the holiday spirit with its 100 Days of Joy countdown, spreading cheer and generosity all over the Philippines. Every day from September 16 to December 25, SM will be giving back to the shoppers and communities that have made the malls a joyful place all year round.


With 86 malls nationwide, SM is proud to serve as community hubs and the setting of countless memories, cultural celebrations, and everyday delights. Every day until Christmas, SM will be sharing a video showcasing how each mall has found new ways to make the merriest season of all shine even brighter for their local communities.


The Bears are Back
As with the previous years, SM will still continue its beloved Bears of Joy initiative. This time, however, the bears come with a more cuddly, fluffy look! The mechanics remain the same, though - for every bear purchased, another will be donated to a child in need, spreading warmth and comfort to those craving the magic of Christmas. And for this year, SM is introducing Hug-A-Mood, a collection of huggable expressions that reflect the wide range of emotions children experience.


Countdown to Christmas
Starting September 16, SM will spread joy nationwide through a series of heartwarming surprises and festive activities. Shoppers can expect to be greeted by enchanting light projections across its malls, each displaying a cheerful “100 Days to Christmas” greeting alongside vibrant decorations. This dazzling display will set the tone for the holiday excitement, signaling that the season of joy has officially begun.

As we countdown to Christmas, SM calls on everyone to embrace their communities and spread the joy of the season. Whether through the Bears of Joy initiative, nominating communities for special recognition, or simply enjoying the holiday atmosphere at SM malls, there are countless ways to share the Christmas spirit.


Let’s make this Christmas season the most meaningful one yet by embracing the communities that make our families and lives so much bigger. Let the countdown begin!