With 86 malls nationwide, SM is proud to serve as community hubs and the setting of countless memories, cultural celebrations, and everyday delights. Every day until Christmas, SM will be sharing a video showcasing how each mall has found new ways to make the merriest season of all shine even brighter for their local communities.
The Bears are Back
As with the previous years, SM will still continue its beloved Bears of Joy initiative. This time, however, the bears come with a more cuddly, fluffy look! The mechanics remain the same, though - for every bear purchased, another will be donated to a child in need, spreading warmth and comfort to those craving the magic of Christmas. And for this year, SM is introducing Hug-A-Mood, a collection of huggable expressions that reflect the wide range of emotions children experience.
Countdown to Christmas
Starting September 16, SM will spread joy nationwide through a series of heartwarming surprises and festive activities. Shoppers can expect to be greeted by enchanting light projections across its malls, each displaying a cheerful “100 Days to Christmas” greeting alongside vibrant decorations. This dazzling display will set the tone for the holiday excitement, signaling that the season of joy has officially begun.
As we countdown to Christmas, SM calls on everyone to embrace their communities and spread the joy of the season. Whether through the Bears of Joy initiative, nominating communities for special recognition, or simply enjoying the holiday atmosphere at SM malls, there are countless ways to share the Christmas spirit.
Let’s make this Christmas season the most meaningful one yet by embracing the communities that make our families and lives so much bigger.
Let the countdown begin!
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