SM City San Pablo Celebrates the Return of the Grand Magical Christmas Parade!

The holidays just got brighter with the return of the SM Supermalls' Grand Magical Christmas Parade! After five-long years, the most anticipated holiday event has made a comeback to SM City San Pablo bringing festive cheer to children and families, shoppers and mall-goers, and the community in general. This beloved holiday happening showcases a vibrant and whimsical celebration filled with colorful characters, enchanting music, and the heartwarming magic of Christmas. 

The SM City San Pablo Mall Atrium is all dolled up for the holidays!

The Grand Magical Christmas Parade has returned to SM City San Pablo!

The kick-off parade was held last November 16, 2024 at SM City Bacoor with the grand launch graced by the presence of Zeinab Harake and her kids, as well as her fiance', basketball star Ray Parks. Zeinab was once a Grand Magical Parade Princess before she shot to social media fame. 

Zeinab Harake and kids, together with Ray Parks, during the kick-off parade at SM City Bacoor.
Photo credit: When in Manila.

The celebration continued the following weekend, November 23, with the parade moving to SM Supermalls across South Luzon. First stop down south was our very own SM City San Pablo, where the mall hosted its own Grand Magical Christmas Parade. Shoppers and their families were treated to a lively display as the whimsical characters marched through the mall, spreading joy and good cheer and the true spirit of the holiday season.

The highlight of the parade, of course, was the appearance of Santa Claus and Mrs. Claus, who greeted everyone with huge smiles and big waves, and even posing for photos with the children.

The magic of the SM Supermalls will continue across various SM Supermalls in South Luzon, bringing joy to families all over the region and giving everyone a chance to experience the warmth and wonder of Christmas. Mark your calendars and bring your loved ones for a celebration that’s sure to be unforgettable!

Catch the Grand Magical Christmas Parade at an SM Supermall near you!

The Grand Magical Christmas Parade is more than just an event—it’s a joyful experience filled with magic, laughter, and the warmth of holiday togetherness. Don’t miss out on this magical holiday celebration—it’s Christmas, the SM Supermalls way!