Tips for Finding a Credible Marketing Agency for Your Plumbing Business.

Small business owners like plumbing companies struggle to manage marketing tasks while handling daily operations even if they do have some knowledge of digital marketing. Many business leaders lack the experience or time required to manage the varied channels and platforms optimally.

A credible marketing agency can free up resources and improve your business’s investment returns. But how do you find the best marketing fir to accommodate your plumbing company’s needs? Let’s learn.

Photo credit: Mikhael Blomkvist.

Selecting A Marketing Company to Meet Your Plumbing Company’s Goals

Finding a marketing agency to help your plumbing business accomplish set goals means establishing a successful brand-building strategy. You must trust this third-party to manage your brand and help you to effectively communicate with your targeted audience.

Follow these practices when choosing a marketing agency for the highest-quality service.

Set clear objectives before hiring the marketing team

Your plumbing business should have distinct goals before reaching out to a marketing agency. These objectives should be actionable such as saying you want to increase traffic to your plumbing website.

Understanding distinct objective will help select the right marketing agency and enable you to measure success as you collaborate. The end goals are a key indication of the type of agency you’ll need. For a company that wants more functional website, the team won’t need to be as high-end.

But those trying to beef up their customer base, the agency will need a firm expertise and agility. Visit - How To Choose The Right Digital Agency For Your Business - for tips on choosing the right digital agency for your business.

References and industry expertise

A prospective marketing partner should provide references. Other plumbing businesses comparable to yours can share their experiences, positive and negative to give you an idea of which agencies offer services more relevant to your needs.

These should be plumbing companies that have recently worked with the teams in the recent months. Marketing agencies designated to plumbing service this specific industry and will provide an incomparable understanding of how to motivate the audience to use the services.

Review the marketing agency’s methods

The best way to see how a marketing company will work for your plumbing business is to examine their marketing efforts.

Photo credit: Tobias Dziuba.

Review their social network channels and website to get an idea of their graphics, content, and branding. If their digital properties are effective and look professional, they will be able to achieve the same result for your plumbing company. If it’s not, question their skills and expertise.

Avoid hiring an agency that doesn’t market well with their own firm. If they don’t put time and effort into their marketing, how can you expect the team to help grow your business with effective marketing skills.

Online reviews and testimonials

For the marketing agencies that you’re considering, check online customer testimonials, professional reviews, and look for BBB – Better Business Bureau ratings. These should all back up their knowledge, expertise, skill set, and reputation.

A quality and qualified marketing firm has each of these with reviews in many locations and won’t try to obscure them. Moving forward with a marketing company with whom you can’t find reviews is risky. It’s a major red flag when there are not testimonials or professional ratings and opinions.

These companies should be avoided. They’re either brand new or they have had nothing but poor reviews to this point, a sign that the agency is not right for your plumbing company. Read here for guidance on choosing a marketing firm.

Service agreement

Marketing and advertising are a broad aspect of operating any business, making it necessary that the head of a plumbing business understand what they’re investing in. To avoid misunderstandings, request a detailed service agreement or business proposal from the prospective agency.

This is no different than a client would ask for before signing a plumber’s contract. The services should be broken down and costs itemized. Most marketing providers willingly provide this agreement. If they say they can’t, ask for clarity as to why this is something they can’t do.

Photo credit: Sora Shimazaki.

Short-term contract reassessed regularly

With some marketing strategies, a fast ROI is realized, while others take longer to be effective. For better management of these variables, a short contract should be signed of roughly 90 days after which you reassess progress toward objectives quarterly.

If you feel the marketing agency is making reasonable progress, consider contract renewal. Otherwise, you’re free to move on.

Many marketing agencies are willing to work with smaller businesses like plumbing contractors to accommodate their needs. If the agency is aggressive in getting you to sign a longer-term contract for roughly year or more, have them explain their reasoning.

Depending on the requested services there could be a strategic reason for a lengthy term. If the agency doesn’t have a practical explanation for the longer contract, this can be a red flag that they’re trying to lock you into a service agreement for their benefit.

Why Collaborate with a Marketing Agency for Your Plumbing Company

A small plumbing business may hire a marketing agency to help craft strategies and mange marketing channel. This efficiency and effectiveness removes the daily management burden and helps to free internal resources for the plumbing company staff.

Photo credit: Anil Karakaya.

Marketing experts bring their resources to assist in implement strategies, while you essentially hand over the reins for your company to the team.

Outsourcing to a marketing firm frees up time and can ultimately be cost-efficient. The team offers a consultative approach to your marketing needs in the digital space spanning varied channels with unique strategies. You can use these resources to create an effective campaign to achieve optimal results.

Final Thought

Marketing agencies have the resources and effective techniques to help your plumbing company expand its strategy whether you want to boost SEO practices or social network marketing. As you search for the ideal firm to assist with your specific needs and purposes, prioritize your objectives. This way the agency you hire will work diligently to meet your milestones, grows to its next level, and ultimately achieves success.

Haier Run for Future Possibilities Returns in 2025 with a Bigger Mission.

Following the resounding success of its inaugural event, Haier Philippines is bringing back the Haier Run for Future Possibilities on May 25, 2025 (Sunday) at Block 20, MOA Complex, Seaside Blvd, Pasay City. Now on its second year, the run continues to blend fitness, fun, and a deeper purpose—supporting access to education for Filipino children.

The 2025 edition carries forward Haier’s mission to go beyond home innovation and give back to communities. For every step taken by participants, Haier will donate to initiatives aimed at improving learning opportunities for the youth—making each stride truly meaningful.

Race Details & Registration

Participants can choose among three race categories:

• 3K – PHP 900
• 5K – PHP 1,000
• 10K – PHP 1,200

All registered participants will receive a race kit that includes a singlet, RFID race bib, finisher’s medal, and a string bag. Runners in the 10K category will also receive an exclusive finisher’s shirt and bandana.

Registration is open until May 9, 2025, at 11:59 PM. Interested participants may sign up through this official link:https://rsrjevents.myruntime.com/.../haier-run-for-future...

Exciting Prizes for Winners

Haier will be awarding top finishers in both male and female divisions across all categories with high-value appliances:

10K Category

• 1st Place: T-Door Refrigerator
• 2nd Place: Top Load Washing Machine
• 3rd Place: Window-Type Air Conditioner

5K Category 

• 1st Place: 43" Smart TV

3K Category 

• 1st Place: Top Load Washing Machine

These prizes highlight Haier’s core commitment to creating smart, high-quality solutions that elevate everyday life at home.

A Run with a Cause

The Haier Run stands out not only for its premium prizes and festive atmosphere but also for its strong social advocacy. By tying every runner’s step to a greater cause, the event becomes more than just a physical challenge—it becomes a platform for meaningful change.

As Haier continues to champion innovation that cares, the Haier Run for Future Possibilities 2025 invites individuals and families to be part of a purposeful movement. Whether you're a competitive runner or a casual participant, your presence helps build a better, brighter future for the next generation.

For event details, visit: Haier Philippines Facebook Page

Enrollment Made Easy: PSA Birth Certificate Delivery with PSAHelpline.ph

It's almost that time of the year again! With most schools now on break, the next step is enrollment for the upcoming school year which is now reverted to the month of June. That means the kids still have at two months of not worrying about schoolwork or studying. For us parents, that means we have over a month of preparation for the new school year, and that includes buying books and school supplies, having uniforms tailored, and of course, enrollment and paying for tuition fees.

For first-time parents, wading into the world of school requirements can be a bit daunting. Schools usually provide a checklist of things that you need to submit prior to enrollment, and the most essential of them all - the PSA birth certificate.

Yes, your child’s PSA birth certificate and, if needed, your PSA marriage certificate. Securing these can feel like a hurdle, especially when juggling other enrollment tasks. Thankfully, there’s a smooth, digital solution. And no, it does not involve a PSA online appointment either.

With the rise of online services, getting your documents is no longer a day-long ordeal. Now, you can easily handle the PSA certificate online process from home. This is especially helpful during this busy season when you need to focus on your child’s needs. If you are worried about PSA delivery, PSAHelpline.ph provides a reliable way to have those important documents delivered straight to your doorstep.

Imagine this: instead of taking time off from all your errands to go to a PSA office, you are calmly ordering your PSA certificates with a few taps on your phone. This is the reality of using PSAHelpline.ph. It is designed to simplify the process, offering a straightforward way to obtain your birth and marriage certificates without the usual stress.

Why Choose Online Ordering?

• Ultimate Convenience: Time is precious, especially during enrollment. Online ordering saves you hours, allowing you to focus on more important things, like spending quality time with your child.

• Effortless Ordering: The website is designed for ease of use and can be accessed with a mobile phone, tablet, or laptop.

• Budget-friendly: Consider the savings on transportation and potential missed work. Ordering online can be a cost-effective choice.

• Direct Delivery: Skip the travel altogether. Your certificates arrive at your door, safe and sound.

• Flexible Payment: A variety of payment options are available, so you can choose the method that suits you best.

• Pick Up Delivery Option: Have your PSA certificates dropped off at your preferred National Book Store or Robinsons Department Store branch and then pick it up later. This works for busy parents and those that can’t commit to waiting for home deliveries.

• Secure Transactions: Your personal information is treated with the utmost care, ensuring a secure and reliable experience.

• No Appointment Needed: Ditch the worry of scheduling a PSA online appointment. Ordering through PSAHelpline.ph bypasses this step entirely.

The Simple Three-step Process

1. Order: Use your phone, tablet, or computer to place your order on PSAHelpline.ph.

2. Pay: Select your preferred payment method from the available options.

3. Receive: Your certificates will be delivered directly to your chosen address.

Added Peace of Mind

PSAHelpline.ph understands the importance of transparency. That is why they provide order tracking on their website, so you can monitor the status of your delivery. And if you have any questions, their customer support team is just a hotline call (02-87371111, Monday to Saturday, 8AM to 5PM, except during holidays) or email away (help@psahelpline.ph), ready to assist you.

Enrollment season can be a whirlwind, but it does not have to be overwhelming. By leveraging the convenience of online services like PSAHelpline.ph, you can streamline the process and focus on what truly matters: your child’s education. Let us make this enrollment season a smooth and stress-free experience.

Harry Potter in Concert is Coming to Manila this June!

Alohomora! Potterheads, we are in for a magical treat as the Harry Potter Film Concert series returns to Manila this June!

Harry Potter and the Prisoner of Azkaban in concert.

Harry Potter and the Prisoner of Azkaban, the third installment of the Harry Potter series, will be projected in high-definition on a 40-foot screen while a full symphony orchestra performs the musical score live. The 96-piece Filharmonika Orchestra and 48-piece Philippine Madrigal Singers will bring the magical music to life with nationally acclaimed Filipino conductor Gerard Salonga at the helm. 

Have you seen Sirius Black?

In this immersive experience, fans will be able to relive Harry's thrilling third year at Hogwarts - his first encounter with Dementors, his Patronus revealed, his connection with Sirius Black - all accompanied by the captivating music that is part and parcel of the Wizarding World.

Concert seat map.

Harry Potter and the Prisoner of Azkaban in Concert will be held on June 7 and 8 at the Theatre at Solaire in Parañaque City. Tickets are now on sale via TicketWorld, with prices ranging from Php 2574 to Php 7724.

Paynamics x Sterling Bank of Asia: Empowering Businesses Together.

Sterling Bank of Asia (SBA) and Paynamics Technologies have renewed their partnership to enhance the accessibility of digital payments for SBA’s business clients. 

Attending the event were (L-R) SBA Retail Banking Group Head and EVP Ralph Cadiz, along with President and CEO Cecilio San Pedro; Paynamics CEO Mylene Chua-Magleo, Board Member Esther Magleo, CFO Ronald Magleo, and Chief Revenue Officer Allan Condino. 

Through this collaboration, Sterling Bank will introduce Paynamics’ cutting-edge payment solutions to its merchant clients—helping businesses streamline transactions and drive growth. This will make digital payments more accessible, seamless, and efficient for merchants across industries. Paynamics x Sterling Bank of Asia is just the beginning of financial innovation at work. There will be more to come as this partnership continues to build the future of payments.

Haier Named the No. 1 Global Brand in Major Appliances for 2024

Haier has been officially recognized as the number one global brand in major appliances for 2024. This recognition comes from Euromonitor International Limited, based on 2024 volume sales data across key appliance categories. The brand’s continuous commitment to innovation, quality, and consumer satisfaction has solidified its leading position in the global market.

With a strong focus on technology-driven solutions, energy efficiency, and user-friendly designs, Haier has consistently met the needs of modern households. Its leadership in smart home integration and forward-thinking appliances has resonated with consumers worldwide, helping the brand maintain its top status in the industry.

The claim, "Haier is the number one brand globally in major appliances in 2024," is backed by extensive research conducted by Euromonitor International Limited. This certification highlights Haier’s dominance in home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances. The ranking is based on unit share and 2024 volume sales data across retail channels, builder merchants, and the construction sector. This recognition reinforces the trust that millions of consumers place in Haier’s products every day.

Adding to its credibility, this claim has been reviewed and approved by the Ad Standards Council (ASC), ensuring transparency and accuracy in its communication. The ASC REFERENCE CODE: H0232P031325H further validates this recognition, providing consumers with confidence in Haier’s industry leadership.

Haier’s rise to the top has been driven by its commitment to continuous innovation and customer-centric solutions. From smart refrigerators with AI-powered features to high-efficiency washing machines, the brand continues to introduce groundbreaking technology that enhances everyday living. Sustainability and energy efficiency also remain key priorities, as Haier focuses on creating appliances that contribute to a greener and more sustainable future.

This recognition as the number one global brand in major appliances marks another milestone for Haier as it continues to set industry benchmarks. With an unwavering dedication to innovation and excellence, Haier remains at the forefront of modern home solutions.

Sterling Bank of Asia Grants Php 370 Million Credit Facility to Skyro.

Sterling Bank of Asia (SBA) has granted a Php 370 million credit facility to Skyro, one of the fastest-growing fintech companies specializing in financial lending services. This strategic partnership aims to support Skyro’s expansion and enhance its ability to provide seamless digital lending services to consumers nationwide.

Standing (L to R): SBA Marketing Assistant Ms. Patricia Cabas, SBA Relationship Manager Ms. Jessa Mahinay, Skyro Head of Funding Ms. Victoria Tupaz, and Skyro Treasurer Mr. Vicente Dela Cruz.

Seated (L to R): SBA Senior Vice President Commercial Lending 1 Head Mr. Jose Ison, Jr., SBA Executive Vice President for Commercial Lending Group Head Mr. Benson Hari-Ong, Skyro Co-Founder and Co-CEO Mr. Nasim Aliev and Skyro President Mr. Anthony Co

“We are committed to empowering fintech companies like Skyro, which are driving financial inclusion and digital transformation in the Philippines,” said Mr. Jose S. Ison, Jr., Senior Vice President of the Commercial Lending Group of Sterling Bank of Asia. “By extending this credit facility, we reaffirm our confidence in Skyro’s vision and its potential to reshape the financial technology landscape.”

The Php 370 million credit line will enable Skyro to scale its operations, expand its digital lending infrastructure, and strengthen its capabilities. This funding will accelerate Skyro’s mission of providing fast and accessible financial lending solutions to underserved communities.

“We are grateful for the trust and support of Sterling Bank of Asia,” said Mr. Nasim Aliev, Co-Founder and Co-CEO of Skyro. “This credit facility will help us drive financial accessibility and continue delivering secure, efficient, and customer-centric digital lending solutions.”

Sterling Bank of Asia remains committed to supporting the growth of the fintech sector by fostering collaborations that drive economic progress and financial inclusivity in the Philippines.

Chef Ai's Baking Secrets with URC Flour.

The FCBAI Bakery Fair is back, and this year, the theme “Rise and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.

Welcome to the FCBAI Bakery Fair!

This year’s fair is a celebration of resilience and innovation in the baking industry, testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.

Meet Chef Ai. :)

Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.
URC Flour’s booth concept “SIKAT” reinforced the "Rise and Shine" theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance

Chef Ai with fans and fellow bakers.

Choosing the Right Flour

Chef Ai conducted live baking demonstrations together with other expert bakers showcasing their signature recipes and innovative techniques, all using URC Flour. Attendees were able to witness firsthand the URC Flour quality products featuring Daisy, Globe, Continental, Sampaguita, Blend 100, and Cattleya among others. The baking demonstration also features baking equipment from Vesmach Hyundai Home Appliances while ingredients for the delicious baked goods are courtesy of Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc. and Neco Philippines, Inc. In collaboration with URC Flour, Chef Ai curated a selection of recipes, featuring both classic favorites and modern creations, that were given to booth attendees to take home and recreate.

The secret? URC Flour.

URC Flour: A Partner in Success

Chef Ai’s passion extends beyond her own creations. She believess sharing her knowledge and inspiring others to embark on their baking journeys. “Baking is a gift that should be shared", she says. “Through my partnership with URC Flour, hope to empower bakers of all levels to create delicious memories. Chef Ai’s partnership with URC Flour is e testament to the brand’s commitment to quality and its dedication to supporting the baking community. “URC Flour is more than just an ingredient; it's my partner in my baking journey,” she concludes.

Philippine Book Festival 2025 | Bigger, Better, In a New Location.

The Philippine Book Festival (PBF), the country's biggest all-Filipino book festival is back - this time in a new location that is accessible to many. This year's PBF will be happening at the Megatrade Hall in SMM Megamall, Mandaluyong, City, from March 13 - 16, 2025.

Registration is FREE for the four-day book festival, organized by the National Book Development Board (NBDB). Every year, this project puts Philippine Books at the center if a fiesta brimming with events, performances, and meet-and-greet sessions with your favorite authors.

The Philippine Book Festival is back!

"In just over a month, we are bringing back the Philippine Book Festival. Now in its third year, the PBF started in 2023 as an attempt to create the largest marketplace for Philippine books that the country has yet to see. Now, it has become an important annual gathering for families, educators, creatives, and avid readers - all in the name of Philippine books.” said Charisse Aquino - Tugade, NBDB Executive Director.

The PBF's third edition promises to be more exciting, putting the spotlight on the country's famnous festivals, each one designed by some of the best and brightest Filipino artists working today.

The creative minds behind the PBF 2024. 
NBDB Executive Director Charisse Aquino-Tugade with National Artist and scriptwriter Ricky Lee, together with the artists of PBF 2025 Realms - Paul Eric Roca, Danielle Florendo, Joffrey "Pepot" Atienza, and June Abreau.

The first is the glorious Dinagyang Festival for Kid Lit (the PBF's section dedicated to children's literature), designed by Juno Abreau, and the Komiks realm inspired by the famous Tuna Festival in General Santos City, with design by illustrator and painter Paul Eric Roca. Aral Aklat, the section dedicated to textbooks, draws inspiration from the colorful Pahiyas Festival in Quezon courtesy of Joffrey "Pepot" Atienza, himself a native of the province, and finally, Panagbenga or the Baguio Flower Festival for Booktopia (the section for fiction, non-fiction and poetry), with design by Danielle Florendo.

The festive atmosphere is made all the more exciting as the PBF 12025 moves to a new venue - at the Megatrade Hall in SM Megamall. The NBDB believes this fresh location will bring new energy to the festival and draw and even larger audience.

NBDB Executive Director Charisse Aquino-Tugade.

"The decision to move the PBF to a different and smaller venue is definitely a bold one. We hope to offset that with the venue's accessibility and generate higher foot traffic, as well as provide convenience for more visitors from other areas” shared Tugade.

The PBF is the largest all-Filipino book fair in the country and is one of the NBDB's flagship programs. NBDB, which is celebrating its 30th anniversary this June has amped its readership efforts in the past four years, shifting to solutions-based programming to improve trade and distribution. Concerned with the lack of quality Philippine-authored books in libraries and bookstores across the country, Aguino-Tugade spearheaded the PBF in 2023, a retail activation space that celebrates Philippine books while bringing in revenue for publishing professionals.

The fair also showcases the creme dela creme of Philippine literature, culture, and content - all situated in an engaging, experienced-based setting that fuses entertainment, education, and learning. Positioning PBF as a favorite pastime (reading) among Filipinos, all for a good cause.

For complete details, visit the official Facebook page of the National Book Development Board (NBDB) https://www.facebook.com/NBDBPhilippines

URC Flour "Rises and Shines" with Innovation and Expertise at FCBAI Bakery Fair 2025.

THE Filipino-Chinese Bakery Association Inc. (FCBAI) Bakery Fair 2025 witnessed a dazzling display of innovation and expertise as URC Flour took center stage, reinforcing its position as one of the country's leaders in the baking industry. With a focus on cutting-edge techniques and high-quality products, URC Flour's participation underscored its commitment to empowering bakers and driving the industry forward.

"Innovation is at the heart of everything we do," URC Flour Division Sales, Marketing and Distribution Manager Naida Ebora stated. "With the recent opening of our Sariaya Plant, we continuously strive to develop products that meet the evolving needs of bakers, whether they are home enthusiasts or seasoned professionals. Our goal is to provide them with the tools and resources they need to create exceptional baked goods," she added.

This year's theme of "Rise and Shine" perfectly aligned with URC Flour's dedication to helping bakers achieve their full potential. At its vibrant booth, attendees were treated to a showcase of the company's latest advancements in flour technology and baking solutions. To support this year's theme, URC's concept of "Sikat" embodies the company's position in helping bakers achieve their objectives.

"Sikat" in Filipino, means to shine, to be radiant, to be successful. It embodies the very essence of what we aim to achieve together. With URC Flour, we want to empower you to be 'sikat' in your baking endeavors. We understand that every baker, from home enthusiasts to established professionals, dreams of creating baked goods that stand out, that are truly exceptional. That's why we've dedicated ourselves to providing you with the highest quality flour, the perfect foundation for your culinary masterpieces," Ebora said.

One of the hightlights of URC flour’s exhibit was the live baking demonstrations led by renowned Chef Aileen Asilom, which captivated audiences, showcasing the versatility and superior quality of URC’s Flour product range. The baking sessions not only highlighted the adaptability of URC Flour’s product range but also provide valuable insights into the latest baking techniques. In addition to the live demonstrations, URC Flour also featured interactive displays that highlighted the science behind baking, which provided attendees with a deeper understanding of the properties of different flours and how they affect the final product. The company's representatives were on hand to answer questions and provide expert advice, further demonstrating the company’s commitment to education and knowledge sharing.

URC Flour's participation in the FCBAI Bakery Fair 2025 was a testament to its unwavering commitment to innovation and expertise. By showcasing its latest products and providing valuable educational resources, the company has solidified its position as a leader in the baking industry. As the industry continues to evolve, URC Flour remains at the forefront, empowering bakers to "rise and shine” with their exceptional creations.

The FCBAI BAKERY FAIR 2025 has provided a platform for URC Flour to showcase their commitment to the baking community. Their SIKAT theme, combine with the fair’s RISE AND SHINE focus, has created a powerful message of empowerment and inspiration. By providing high quality flour and unwavering support, URC flour is helping bakers across the nation to truly shine.

Cetaphil Introduces 2025 Brand Ambassadors and Reintroduces Trusted Advocates with Personal Skin Stories at Cetaphil SkinLabs

Cetaphil, the renowned dermatologist-recommended skincare brand for sensitive skin, announced the newest additions to its lineup of brand ambassadors for 2025 during the Cetaphil SkinLabs event.

The immersive and educational experience focused on sensitive skincare, coupled with the unveiling of Cetaphil’s re-brand, underscored the brand's commitment to providing trustworthy, expert-backed skincare solutions.

The stellar lineup of Cetaphil’s esteemed roster of ambassadors features Catriona Gray, Atasha Muhlach, and the newest ambassador, Donny Pangilinan. Rounding up the current list of endorsers are Anne Curtis, Solenn Heussaff, Nico Bolzico and Jess Wilson.

Also in attendance were Bianca Gonzalez, Andi Manzano, Bea Fabregas and Ella and Hannah Pangilinan. Together, these voices unite to promote the brand’s message of safe, effective, and gentle skincare tailored for sensitive skin.

The Role of Brand Ambassadors in Cetaphil’s Advocacy

In an era where misinformation about skincare runs rampant across social media, Cetaphil recognizes the importance of bridging the knowledge gap in dermatology and skincare science. By collaborating with a diverse group of trusted personalities, the brand leverages their voices and platforms to counteract misinformation and empower consumers with dermatologist-approved advice.

“At Cetaphil, we understand that sensitive skin is personal—everyone experiences it differently. That’s why we partner with brand ambassadors who not only experience sensitive skin themselves but also have unique skin stories that their followers can relate to,” said Louie Roxas, General Manager of Cetaphil Philippines. “By sharing their journeys, they help us spread dermatologist-approved advice and empower more people to care for their skin with confidence.”

Personal Skin Stories and Connection to Cetaphil

Beyond their advocacy roles, each ambassador shared their personal skin stories and connection to the brand at the Cetaphil SkinLabs event. From Catriona’s longstanding trust in Cetaphil for her on-the-go lifestyle to Donny Pangilinan’s journey with sensitive skin, these authentic narratives highlight why Cetaphil remains a cornerstone in many skincare routines. “Being here was meant to be,” said Donny Pangilinan. The young actor shared how he and his sisters all grew up using the brand. “We are proud Cetaphil babies. Growing up we all had sensitive skin, so our mom would always apply the products to hydrate and protect our skin. I’m so happy to be here, and I’m looking forward to this journey.”

The Cetaphil SkinLabs Experience

Cetaphil SkinLabs brought the brand’s dermatologist-backed research to life with an interactive and educational experience. Attendees learned about the science of sensitive skincare and were among the first to witness Cetaphil’s rebranding, designed to highlight the brand’s legacy of innovation and trust.

“Cetaphil’s mission to make good skincare for all skin types, especially sensitive skin, is why they are my go-to brand,” said Gray, who, in addition to being a loyal user of Cetaphil also appreciated the science-first mindset of the event. “I was surprised to learn that the Philippines number 6 globally in terms of having sensitive skin, and the only Southeast Asian country in the top 10 list.”

For more information on Cetaphil and the new rebranding initiative, visit Cetaphil, follow @CetaphilPH on Instagram, Facebook and TikTok. Cetaphil products are available at Watsons, Mercury Drug, leading e-commerce platforms, and other key retailers.

Celebrate Chinese New Year with a Delicious Culinary Adventure at SM Supermalls.

Celebrate the Chinese New Year with a gastronomic adventure at SM Supermalls from January 18 to January 31! Embark on a journey through flavors highlighting only the best Chinese restaurants and their must-try dishes to make your festivities even more special. Not sure where to eat out? Here are some delectable spots to celebrate the festivities:

Paradise Dynasty

SM Aura, SM Podium, S Maison

Known for the world’s first 8-flavored Xiao Long Bao, Paradise Dynasty is a must-visit for dumpling lovers. Each soup dumpling has a unique flavor, from black truffle to ginseng, szechuan to crab roe, making every bite a delightful surprise. Don’t miss their signature La Mian noodles and the mouthwatering Charcoal Custard Lava Bun for dessert!

Sichu Malatang

SM Mall of Asia, SM Podium

Dive into the numbing and deliciously fiery world of authentic Malatang hotpot, a Chinese classic perfect for chilly weather. Sichu Malatang lets you customize your bowl with your favorite ingredients and spice level. Tatler recognized it as one of the best hotpot spots in Metro Manila, so it’s a must-try for hotpot enthusiasts.

Honolulu Café

SM Aura

Step into Hong Kong’s vibrant food scene at Honolulu Café. Their signature egg tart is a flaky, creamy masterpiece you won’t forget. Pair it with their BBQ pork buns, curry fish balls, or a comforting bowl of Hong Kong style noodle soup with fried egg.

Lugang Café

SM Mall of Asia, SM Aura, SM Megamall, SM City Davao

Lugang Café offers the finest in traditional Taiwanese cuisine. Indulge in their Three-Cup Chicken, Beef Noodle Soup, and a variety of dumplings that burst with authentic Taiwanese flavors. The classic taste of their Cantonese Iced Milk Tea is the perfect sweet ending to your meal.

Tong Yang

Multiple SM Locations

For those who love variety, Tong Yang’s unlimited hotpot and grill is the place to be. With an extensive selection of fresh meats, seafood, and vegetables, you can create endless combinations to satisfy your cravings. Pair it with a selection of dipping sauces for a truly customized experience.

Tim Ho Wan

SM Seaside City Cebu, SM Megamall, SM North EDSA, SM Mall of Asia

Treat yourself to Tim Ho Wan’s iconic Baked BBQ Pork Buns. These sweet-savory buns are a crowd favorite and a must-try for any foodie. Other notable dishes include their flavorful Pork Dumplings with Shrimp and their lightly fried Beancurd Skin Roll.

Modern Shang

S Maison, SM BF Parañaque, SM City Clark, SM Mall of Asia, SM City Santa Rosa, SM City Sta. Mesa

Modern Shang delivers elevated Chinese classics with a twist. Their Crispy Fried Noodles and Deep-Fried Squid with Spicy Salt and Pepper are showstoppers that will have you coming back for more. Don’t forget to try their savory Deep-Fried Chicken, which pairs perfectly with their signature fried rice.

Din Tai Fung

SM Mall of Asia, SM North EDSA, SM Megamall

Home to the world’s most famous Xiao Long Bao, Din Tai Fung is a must-visit destination for a Lucky Feast! Watch as these delicate soup dumplings are made fresh before your eyes and savor their signature pork Xiao Long Bao. Pair your meal with their Shrimp and Pork Wontons with House Special Spicy Sauce and Mango Sago with Pomelo for a complete dining experience.

Don’t miss this flavorful celebration of Chinese cuisine during the Year of the Snake festivities at SM Supermalls. Download the SM Malls Online app for dining deals galore!

From Modern Shanghai to Hap Chan, SM Malls Online will ensure that you enjoy the best meals and deals this Chinese New Year.

Solane Fuels Sinulog with Safety and Responsibility.

With the colorful costumes, vibrant floats, and energetic dance performances, the Sinulog Festival is one of the grandest and most anticipated events in the Philippines. This religious festival is held annually in Cebu City every third Sunday of January, and is widely participated not just by the Cebuanos, but also by tourists, both local and foreign. Even brands and companies from all over the country actively participate in the festivities, particularly the Grand Parade.

Solane, one of the country’s leading LPG provider, is once again igniting the vibrant atmosphere of Sinulog 2025. As the festival gears up for its grand celebration, Solane will actively join the celebration highlighting their participation with a colorful Solane float.

The Solane Float for Sinulog 2025.

"Sinulog is a time for celebration, and we at Solane want to ensure that everyone enjoys the festivities safely and responsibly", said Dennis Palomar, Public Affairs Officer, Isla Group Corporation. “As we join the exciting parade of Sinulog Festival 2025 with our official Solane float, our company together with our partner distributors, will ensure to provide access to safe LPG use for restaurant owners and stalls. Solane fueled this thru more active selling and promos prior the festivity” added Palomar.

For more than a decade, the company has been a consistent supporter of the festivities with a strong message of safety and responsibility. This year, organizers and the Cebu City government decided to hold the festival back at the Cebu City Sports Center (CCSC). The Grand Ritual Showdown, Street and Float Parade will take place on January 19, 2025.

The Solane mascot.

The Sinulog Festival is among the most vibrant and celebrated festivals in the Philippines, rich in cultural and historical significance. The festival pays homage to the Santo Niño, or the Child Jesus, who was once regarded as the patron of Cebu Province. Safe and Responsible LPG Use Solane, through its partner distributors, ensures to provide access to safe LPG use for restaurant owners and stalls. The company will fuel this this thru more active selling and promos prior the festivity.

"We are thrilled to be part of the Sinulog Festival 2025. This partnership allows us to not only support this vibrant cultural celebration, but also to reinforce our commitment to safety and community well-being. We believe that by promoting the proper use of LPG, we can contribute to a more secure and enjoyable experience for all. Lagi naming sinasabi lalo na sa mga katulad nitong fiesta at may masayang celebration, pagdating sa inyong pagluluto at paghahanda ng pagkain, Solane LPG na ang bahala sa cooking ninyo basta mag-enjoy lang kayo. Dahil sa Solane, sigurado kayong may peace of mind," said Palomar.

A Taste of Singapore at Hawker Chan.

SM City Sto. Tomas, the fourth SM Supermall in the province of Batangas, prides itself as the first "Singapore style" mall in the Philippines with its stunning, nature-inspired architectural design. With over 150 retail stores, restaurants, and specialty shops, SM City Sto. Tomas has easily become a favorite among Batangueños and those from nearby provinces. Personally, I like this mall because of Uniqlo and Digital Walker (which are not found in SM San Pablo), and the variety of dining options. Among the restaurant choices in this mall is Hawker Chan, where we had lunch last weekend. 

Hawker Chan at SM City Sto. Tomas.

Hawker Chan, which began as a humble hawker stall in Singapore, is a global franchise known for its high-quality yet affordable food. Originally known as "Chan Hon Meng Soya Sauce Chicken Rice and Noodle" (Chan Hon Meng being the chef and owner), the stall became popular for its signature dish, the soya sauce chicken rice - tender and flavorful chicken served with fragrant rice, drizzled with savory soy sauce. After earning a Michelin star in 2016*, this small hawker stall catapulted to fame and expanded beyond its original location in Singapore, opening branches in several countries including the Philippines. 

To date, Hawker Chan has nineteen branches all over the country. The new stores, including the SM Sto. Tomas branch, are now dubbed as Hawker Chan 2.0 with its stylish interiors and expanded menu. They've also somewhat evolved to a casual dining restaurant, with orders taken from and served to your table instead of lining up at the counter. 

Here's a quick look at what we ordered at Hawker Chan. 

Soya Sauce Chicken, Php 198.

Yue and Maggie had the signature Soya Sauce Chicken meal, which comes with some peanuts and prawn crackers on the side. Yue had never been to Singapore before so he's not very familiar with Singaporean food, and I was pleasantly surprised that he liked this dish. (Looks like he's ready enough to go on a trip to the Lion City, haha.) 

Roasted Duck, Php 338 + Buchi, Php 98 (4 pcs).

Mom had the Roasted Duck meal which comes with a marinated egg and some prawn crackers. She liked the flavor of the duck, although the meat was not as tender as she wanted it to be. The marinated egg was good, kinda like the mayak gyeran (Korean marinated egg) that I make at home.

Char Siew (BBQ) Pork, Php 218.

Morgan and my sister-in-law had the Char Siew Pork meal, which also comes with some peanuts and prawn crackers like the Soya Sauce Chicken meal.

Hawker BBQ Pork Platefull, Php 280.

My brother and I, on the other hand, ordered a BBQ Pork Platefull each which comes with a cup of rice, stir-fry noodles, prawn crackers, a piece of buchi, a bowl of wonton soup, and a glass of cola. The BBQ pork was tender and flavorful, which I loved, the stir-fry noodles were good, the wonton soup was so-so. The true star of this platter was the buchi with its yummy peanut filling. Yue loved it so much he ordered four pieces for himself.

Our first shopping/food trip of the year. :)

Overall, dining at Hawker Chan was a pleasant experience. Everything was good - the food, the price, the ambiance, and even the service. Will I consider dining here again? Of course! Next time I'll probably try their Hainanese Chicken and Char Kway Teow (Singaporean noodles), and maybe some Chendol too, for that complete "Singapore style" experience. 

*Sadly, Hawker Chan lost its Michelin star in 2021. I'm hoping they earn it back.

Hawker Chan

SM City Sto. Tomas

Pan-Philippine Highway, San Roque,

Sto. Tomas, Batangas